Portland Design and Washington Metropolitan Area Transit Authority (WMATA)
The Washington Metro is the second busiest rapid transport system in US, with 295 million trips in 2018. The transit authority determined to improve both the passenger experience and commercial income, and Compass was part of the Portland Design led team appointed to review selected stations and recommend future strategy and solutions.
As with many major mass transit systems, Washington Metro has great advertising potential due to the sheer size and profile of its passengers, but the network of stations and the advertising programme was looking dated at the time of the study. Drawing from international best practice and knowledge of the US market, we recommended how advertising could best be developed across the station network, making best use of spectacular and networked digital sites, static advertising and a range of other opportunities.