“Navi Mumbai International Airport is a new second airport being built for Mumbai. It will be built and operated by GVK, the owners of the existing CSIA Airport in Mumbai. Ultimately a 4 terminal, 100 million passenger capacity airport, the construction of terminal 1 is underway and we appointed Compass International Media to plan the terminal and roadside advertising program.

Compass worked very closely with internal and external stakeholders, including the terminal architects Zaha Hadid. CIM provided full advertising layout and infrastructure plans for all locations, as well as detailed rate cards and sales/income estimates.

We are very pleased with the program delivered. The program combines spectacular and small-format digital screens with static and experiential sites that we are confident will enhance the passenger experience, complement the architecture of the new terminal and provide the means for our future advertising concessionaire to generate optimal levels of sales.

We really liked CIM's approach as they not only used their wealth of airport advertising experience, but really took the time to learn about and understand the advertising market for India. This threw up some really interesting differences from other markets and was instrumental in the best advertising strategy for us. I am pretty certain we will have the best and most innovative advertising portfolio in India when we open.

One final thing - and I can't stress this enough - Compass were great (and fun) to work with. Flexible, knowledgeable, sensitive, engaged, enthusiastic and a really nice team.”