Ahmedabad, Lucknow & Mangalore Airports, India

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Client

Chapman Taylor and Adani Airports

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Project Description

Adani group has become the leading airport operator in India and its assets include Ahmedabad, Lucknow and Mangalore airports. The group’s ambitious plans for the three airports includes redesigned, expanded and new terminal buildings, together with the complete overhaul of all commercial activities. Following tender, Chapman Taylor’s New Delhi and London offices was awarded the project to replan all commercial, with Compass responsible for terminal and roadside advertising.

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Scope of Work

For each airport, terminal and exterior roadside area Compass

1. Reviewed the current advertising programmes
2. Reviewed concept stage retail and other layouts with Chapman Taylor
3. Identified advertising locations all passenger areas and identified the optimal media type at each location and approximate size
4. Developed a set of standard advertising formats
5. Wrote up advertising sections of the concept stage reports incorporating a critique of existing advertising and the strategy to the programmes proposed
6. Finalised all advertising locations and sizes with Chapman Taylor
7. For each location identified display sizes and type of advertising unit
8. Prepared net sales potential forecasts for the proposed advertising programmes
9. Took part and contributed to design team meetings and airport operator coordination and presentation meetings