Advertising Programme Planning

Compass plans the optimum advertising programmes into both new and existing airports and terminals.

Advertising also has the potential to inform and entertain the passenger, to increase retail penetration and even form the basis for entire new revenue streams.

The right sites and media will depend on the market for each airport, as well as architecture and design. Options include large and small-format static and dynamic signs, ambient media, promotions, experiential media, sponsorships and spectacular landmark sites. We work alongside airport architects, designers and signage specialists in order to fully integrate advertising with architecture, environment and other signage. Ideally advertising planning should be carried out alongside retail planning and the earlier this can be done, the better.

The media market is undergoing the most significant change in 30 years and we are abreast of the latest developments, cutting-edge technologies and best practices in airport, transport, retail and general out-of-home advertising.

Digital developments are driving the airport and wider out-of-home (OOH) advertising markets, providing multi-platform audience delivery, improved communication and service levels and the ability to drive up retail penetration. Furthermore, real time, interactive and mobile technologies are unlocking new possibilities for targeting, engagement and measurement.

Together with wayfinding specialists Triagonal, we have developed a planning system to deliver high-impact advertising that is fully integrated with wayfinding and other commercial signage to ensure that all elements work together seamlessly.